Commissioning murals for several locations may require more than placing the same design at the same size on every wall. Surfaces, viewpoints and furniture layouts can differ.
Consider a consistent identity alongside the conditions of each location. First establish which elements remain fixed and which can be adapted.
What creates a shared design language? A palette, specific forms, original characters or a drawing approach can create continuity without an identical composition everywhere.
Share brand guidelines and approved content at the start. Discuss which elements local teams may change. Do not allow the artwork scope to become an undefined brand management responsibility.
Which surfaces require separate assessment? Doors, columns, ceiling heights and furniture can differ between branches. The same portrait or text may be clear at one location and hidden behind shelving at another.
Every area needs current photographs and measurements. A standard franchise drawing may not show all the actual surface conditions. Approving the shared approach and individual site views can be separate stages.
How can a pilot location help? The approach developed at the first location can inform later assessments. It does not remove the need to inspect other surfaces.
Decide how colour, detail and placement decisions will be communicated to other locations. A pilot does not guarantee identical results or timings everywhere.
How should approvals and schedules be organised? The central team, local manager and architectural team may hold different information. Explain how feedback will be combined and who gives final approval.
Preparation, access and opening hours may need separate schedules. Assess all locations before giving one overall completion date. Work outside Ankara is considered according to project scope.
What list helps a quotation? Share cities, number of locations, dimensions, photographs, target period and the intended common approach. Distinguish the design system, individual adaptations and included application work in the quotation.
Describe your locations and project goals on WhatsApp. Discuss the shared approach and site-specific needs with Graffiti Ankara.